Before holidays, I had a conversation with a new prospect about the way they do bookkeeping.
In the last days we have worked intensively (as always 😊) on different fronts. Here are some updates:
Something that has always fascinated me about start-ups is that you always get learnings you didn’t expect. One would assume that positive learnings automatically attribute to positive results and vice versa. Unfortunately, this is not necessarily the case. An example.
Now that we have our first products available, we are in the process of developing integration products with our first customers. At the same time we are working on the Parashift Platform, our mainstream product, for medium-sized businesses. Our goal for the upcoming months: To generate continuous, predictable and rapid growth in the targeted markets.
In recent months, we have kept a low profile with news about our company. So, now it’s time to share what has been going on. This article is the first one in a future series giving you update on what and how we are doing.
Digitization is in full swing, so to speak, and we have often been asked in recent months whether we wouldn’t be sorry that our technology will replace the work of so many people. On the one hand, the assumption that technology destroys work in the medium and long term is wrong in our view. On the other hand, the reality in bookkeeping and accounting is quite a different one: There is a shortage of bookkeepers and accountants.
When we started building our technology for the autonomous processing of accounting tasks 2 years ago, we thought that the extraction of accounting documents was something that the industry had already solved. As we realized, this is not the case.
Automation was a big issue long before digitalization, but it has now picked up speed again. All companies want to automate. The demand is enormous. It is forgotten that the next step, autonomisation, is just around the corner and will become a game changer. Straight and above all for the software industry.