The way in which companies work together and communicate is changing fundamentally. Beetroot accompanies companies on their way to digitalization: with individual solutions for internal communication and the digital working environment.

Beetroot focuses on strategy development and consulting in the area of IT renewal. The specialists develop digitization strategies, create IT assessments and evaluate new applications for their customers. Beetroot supports the implementation of these strategies through coaching and IT project management and assists companies in change management initiatives.

The second area is organization and cooperation in companies. Here, the “Digital Workplace” is at the centre. Everything revolves around the question of how employees can better collaborate with applications such as intra- and extranets and other collaboration platforms. Beetroot is making an important contribution, especially in the current situation where many companies are forced to move to the “Digital Workplace” more quickly.

It goes without saying that this type of digitization always involves documents and their data extraction:

“Parashift develops technologies that make new digital processes possible in the first place, because the costs for extracting different types of documents were simply too high until now. This has great financial and qualitative advantages, especially when processing digital archives,” says Daniel Schnyder, Senior Consultant and Managing Partner at Beetroot.

“Over the past few years, Beetroot has built up impressive expertise in terms of experience and skills in the field of digital transformation and is one of the leading consulting firms in Switzerland. We look forward to working with them more intensively in the future,” said Alain Veuve, founder and CEO of Parashift.

Beetroot and Parashift are jointly focusing on medium-sized and larger companies in Switzerland. Both believe that the digital transformation will accelerate significantly in the future and that the joint offering will provide a competitive advantage for their customers.

About Beetroot:

Beetroot is a specialist in digital work organization and strategic IT consulting and is involved with modern forms of work and communication technologies. With extensive experience and a wealth of expertise, Beetroot helps companies prepare for the digital future – with a clear focus on the practical benefits for the company and its teams.


About Parashift:

Parashift AG, founded in 2018, is a deep-tech company focusing on the autonomization of document extraction through machine learning. Parashift is based near Basel (Switzerland) and employs around 20 people in the field of machine learning engineering and development. Forbes named Parashift 2019 as one of 30 promising AI startups in Europe.

If you have follow-up questions, do not hesitate to contact us:

Daniel Schnyder | daniel.schnyder@beetroot.ag | +41 41 700 30 41

Mattia Rüfenacht | mattia.ruefenacht@parashift.io | +41 61 508 77 77